Plum Bath Towel - Standard

An exceptionally plush and highly absorbent bath towel.

The Plum collection explores the warmth and depth of softened plum tones, balanced by warm reddish undertones and delicate pink threads woven throughout the design. Created in a classic stripe pattern, the palette feels both rich and versatile, pairing beautifully with neutrals such as cream, stone and grey, while also sitting naturally alongside olive, brass, sage and muted blues. The result is a collection that feels layered and luminous.

100% Organic Cotton and dyes.

Woven on traditional shuttle looms by skilled Turkish artisans, each Loom towel is a testament to centuries-old craftsmanship. Every piece is crafted with patience, expertise, and a deep understanding of materials with skills passed down through generations.

In a world dominated by mass production, Loom Atelier stands apart. For over a decade, the brand has remained deeply connected to the hands that craft its towels, championing authenticity, sustainability, and thoughtful design.

There’s a beauty in this process that modern machinery simply can’t replicate. Loom Atelier continues to redefine what craftsmanship means today, proving that true luxury lies in the finest details.

Loom Standard: 90 x 170cm (generous bath towel)

To maximise absorbency, we recommend an initial 24-hour soak in cold water before first use. This allows the organic cotton fibres to open, expand and become absorbent naturally. After soaking, follow the general care instructions below.

General Care:

Machine wash on a cold to warm cycle with natural detergent. Tumble dry on low heat or line dry. Wash separately from items with zips or hooks. Avoid fabric softeners and harsh detergents, as they can damage the organic fibres.
Ecru pieces may take a little longer to reach full absorbency, as they are undyed. If you notice a loose thread, simply trim it with sharp scissors - do not pull.

With regular use and care, your piece will continue to soften and become increasingly absorbent over time.

For all care instructions, visit our Towel Care page.

For all care instructions, visit our Towel Care page.

We offer free shipping within Australia for orders over $300AU; under $300AU, standard shipping is $10, and express is $15.

We ship worldwide, the shipping cost is calculated at checkout. Orders are dispatched within 2 business days, and tracking is provided via email.

For USA customers - Loom Atelier is covering 100% of the new tariffs and duties. Tracking will begin with Australia Post and then transition to USPS for final delivery.

Other international customers are responsible for customs fees and duties (The UK, in particular has high import fees, including VAT).

Returns & Exchanges

Australian customers can exchange or receive store credit for unused, unwashed items within two weeks, with return shipping at the customer's expense. Faulty items qualify for refunds. International returns are allowed but not recommended, as return labels are not provided.

Payments & Privacy

We accept all major credit cards, Apple Pay, and Zippay, with all transactions in $AUD. Personal information is securely processed and never shared.